Yang Xiaoyan, research fellow, professor, tutor for master degree students. She obtained her bachelor degree from Northeastern University in 1987, her master degree from University of Science and Technology Beijing in 1989, and her doctoral degree from Sun Yat-sen University in 2002.

Research Orientation: Branding Strategies in Multi-national Corporations, International Publicity of Traditional Chinese Medicine, Consumer Behaviors

Achievement: Led and accomplished a Sino-EU European Research Center project, a Ministry of Education cultural and social science project, and a Guangzhou social science planning project; participated in and accomplished horizontal research projects for Poly Real Estate, Great Wall Automobile and several other enterprises; published a monograph, edited and translated more than ten textbooks and monographs; published over 50 theses.

Email：200110460@oamail.gdufs.edu.cn